Alex Richards

Product Designer

Hello ツ. I’m Alex, a Melbourne-based product designer at Bilue.

I focus on minimal, clean and thoughtful user interfaces founded on native app design principles for iOS and Android. My background sits between visual design and technology, with a strong interest in the technical side of design, HIG, Material Design and the details that make software feel polished and intentional.

Apps

Work

  1. 2020Now

    Bilue

    Product Designer → Senior Product Designer

  2. 2026Now

    AMP

    Senior Product Designer · via Bilue

    Modernising the super member experience, from joining and onboarding to contributions, consolidation, withdrawals and new pension flows. Extended the design system across AMP’s portal and app component libraries.

  3. 2026

    Commonwealth Bank

    Senior Product Designer · via Bilue

    Designed in a feature delivery squad for NetBank 2.0, a major overhaul of Commonwealth Bank’s web banking platform.

  4. 20242026

    Qantas

    Senior Product Designer · via Bilue

    Lead designer for the end-to-end redesign of the Qantas Entertainment app on iOS, iPadOS and Android. Led discovery, user testing, UX and UI, bringing in the Runway design system, dark mode, Picture-in-Picture, accessibility improvements and an age-based Kids Mode. The iOS app launched alongside the Airbus A321XLR.

  5. 2026

    Bricksee

    Freelance

    Bricksee is an app for LEGO enthusiasts to discover sets, save favourites and build their own collections, including scanning physical bricks with the camera to identify them. Redesigned the Home, Set and Scan views.

  6. 20202024

    nib Group

    Senior Product Designer · via Bilue

    Lead designer for the end-to-end redesign of the nib AU, nib NZ, GU Health, Cigna GU and TID health insurance apps, spanning native and server-driven UI, App Clips, Apple Wallet and NFC digital cards. Expanded nib’s design systems across mobile and web.

  7. 2020

    Mentored Media

    Web Designer · Freelance

    Website design and build for Mentored Media (now KYU Media), a content marketing agency in Sydney.

  8. 2019

    Institute of Data

    Web Designer · Contract

    Rebranded the company (formerly Black Cat Data) and designed, built and launched its new website, from enrolment funnels to brand collateral.

  9. 20162019

    GoCatch

    Graphic Designer → Product Designer

    Took products from ideation to launch, including the GoCatch passenger and driver apps, rewards program, web booking, website, GoCatch Shop and the Concierge platform for business. Started out on print and digital design for the marketing team.